Conformity is good, but it has never led to the creation of the Apple Macintosh or the lightbulb. The two Steve’s sat in their parents’ garages making computers and Thomas Edison spent 1000s of hours failing to eventually create a working lightbulb. The world doesn’t change when people remain the same. The world changes when a critical mass of humanity slips out of alignment of the norms of society.

Wildest Dream is the new business that Jack and I have started, but it is also more than that. Wildest Dream is a mindset, a way of life.

Each individual, leader, and team that we work with is unique, and that uniqueness is something which we celebrate. 

But, when I sit to think about these great people, and about Jack and myself, I ask:

“What are those common threads that enjoin us?” And here’s what comes to mind.

That’s the thing about life, you have to try things in the full knowledge that it could be a terrible idea. A Brit moved to Sri Lanka to try the digital nomad life and ended up starting my new favourite Black Honey Café. So, try something, at the very least you’ll get a cool t-shirt, at best you might open a new café.

I am writing to you this week from a cafe in Amsterdam, having just completed the Half-Ironman at the weekend. As I sit to reflect on the race, I wanted to share those reflections with you. Find out what I learned and how you can start applying those learnings in your life today, to start living not good but great days.

What is truly wild is doing exactly what you want to do. Free of the baggage of judgement – positive and negative – from others. When we are 5, 10, 15 and 20, someone has always laid out the next steps for us. Then something happens when we move through our twenties. We let go of that belief that everything is decided for us. Instead, we realise that it’s always been our choice.

I then went away and created this simple, five-step process for you. It’s science-backed, tried and tested and rooted in circadian biology. The goal: to enable you to wake up earlier consistently - not just for a week, but for good. No more snoozing the alarm, rushing through the morning and sprinting into the office. Instead, you could be arriving each day into the office well-rested, energised and with that deep sense of satisfaction having already won your morning.

We can see that being a dreamer of the day is indeed a remarkably beneficial thing to do. So the question is, how do we encourage this dreamlike state, this cocktail of chemicals, even whilst we are awake? Use these three tips to reduce your noradrenaline, boost your dopamine and elevate your acetylcholine.

Brain fog, constant distraction, that heavy sense of mental fatigue - they’ve become all too common features of modern working life. But it doesn’t have to be this way. By understanding how attention works, and making small shifts in how we use it, we can dramatically improve our focus, to supercharge our productivity while increasing the quality of our output.